How to Pay Publisher Per Lead and Earn on Following Conversions

When conversion takes a long time, it can be a disappointment for the publishers, so here comes UCLIQ’s Brokerage feature. We have a standout option within the Brokerage Suite, which allows CPA networks to pay a fixed amount to the publisher for the attracted lead and then earn on the following conversions.

How it works?

Imagine we have an offer called ABC. An advertiser, John, pays a publisher, Sam, for conversions in a revshare mode, where conversions mean subscriptions to John’s service.

ABC can be profitable, but to get 1 paying user, Sam must generate a lot of leads. If Sam has limited traffic and only gets paid for conversions, he could get frustrated if the offer doesn’t convert well.

Switching the offer to pay per lead mode solves this issue. John calculates the EPC ratio and sets a $5 payment per lead, making it profitable for him and attractive for Sam.

Sam sends 1,000 clicks, generating 10 leads, earning $50 (10 leads x $5). Out of these, 2 leads convert into paying customers, earning Sam an additional $100 in revshare over the next 3 months.
Without PPL mode, Sam might have given up after sending 1,000 clicks with no conversions. But this approach kept him engaged and profitable.

Per this structure, publishers receive a fixed payment per lead generated and get rewarded immediately for efforts—no waiting around for conversions.

Put simply, while the publisher works to bring in leads, they are compensated right away for the initial clicks. And the network benefits by earning on ALL the subsequent conversions taking place.

This exclusive structure not only ensures that publishers stay motivated but also streamlines the path to success for advertisers. So, if you want to try this functionality right away or simply see it in action, join UCLIQ and book a demo by contacting us at contact@ucliq.com.