This post is dedicated to mobile conversion optimization and ideas on how you can improve your mobile conversion rates using our Smartlink platform.
Every mobile app developer does want to increase their earnings. And it’s no surprise. If your mobile app is great and offers an incredible user experience, why shouldn’t you want to get the most out of it?
But no matter how amazing you think your app is, you will hardly remain competitive in the market if your conversion rate is insufficient. But how to increase mobile conversion rate?
In fact, there are many ways to optimize it on mobile devices. Some methods can only have non-durable results. Others need more time and effort but are more effective and sustainable.
Although both ways are pretty viable, we recommend a solid strategy to follow for the best results.
So, we’ve created this guide to clarify all the ins and outs of mobile conversion optimization and suggest some tools you can apply to increase mobile conversion rate fast and easy. All aboard!
What is mobile conversion optimization?
Mobile conversion optimization refers to specific means that can increase the number of particular actions in an app or with an app without extra expenses.
Optimizing your conversion rate can increase revenue per user, extend a customer base, and grow your business.
For example, if your app has a conversion rate of 10% and receives 1000 purchases a month, then the app will generate 100 conversions per month. If the conversion rate reaches 15% due to optimization, the number of conversions jumps by 50% to 150 per month.
Getting started with conversion rate optimization
Mobile conversion optimization must always begin with identifying what happens behind the scenes: what features are in demand, what generates revenue, where an install or purchase comes from, etc.
This way, mobile conversion tracking can become an excellent instrument to achieve your business goals and better understand the app performance for future optimization.
To build a holistic view of how mobile app conversion rate works, you need to pay attention to the following types of metrics:
- Number of app installs
- Channels that lead to app downloads
- Actions taken within the app
- Actions leading to in-app purchases or other desirable activities
- Number of users and number of paying users
- App deletions
Using these insights, you can clearly see which users are deleting your app, which mobile platform they use, which device and app version they are on, and what steps you can take to improve user retention.
How to improve a conversion rate with a smart tracking link?
Once you have established the conversion metrics for the interactions with your audience, you can begin improving your conversion rate. Let’s start with digital user experiences.
When you launch an ad campaign, you most likely don’t know anything about your user.
The question arises: how to lead a prospect to the correct URL when the app is available for multiple devices or can be only downloaded from specific app stores or launched on the website?
In this regard, smartlink technology makes the perfect solution to this problem.
How exactly does it work?
A smart tracking link is a single universal tracking URL that dynamically directs users to the best possible experience based on a broad range of criteria such as device platform, operating system version, and location.
In other words, each person clicking the link sees a specific offer that fits their interests. But how?
Smartlinks work upon unique machine learning algorithms that distribute traffic flows and monitor the availability of offers.
Firstly, smartlinks drive customers to offers with higher conversion rates. If the limit for such offers is over, the system shows the second most popular product.
Of course, you can create separate tracking links for your prospects and specify relevant details. But this inconvenience usually takes up a lot of time and can not always consider all the nuances.
When setting up a smartlink, you can set target URLs by taking into account (or deliberately omitting) the following parameters:
- Particular GEOs
- Specific client devices (smartphone, tablet, etc.)
- Specific mobile platforms (iOS, Android, Windows, etc.)
- Offer daily cap
Thus, smartlinks are truly smart. Some time after the technology is embedded, you can see the improvements in revenue, ROI for the users, and KPI for the traffic.
Optimize your conversion rate with the UCLIQ AI-Smartlinks platform
Over the last few years, smartlink has become a trend in affiliate marketing. Multiple platforms offer smart tracking links to their clients. So, what is the difference?
In the field of performance marketing, different solutions use different algorithms. Some of them can be attributed to artificial intelligence or machine learning, and some can not.
What yesterday was referred to as “advanced” AI techniques today is no longer impressive.
UCLIQ is a smartlink master platform that uses a combination of reinforcement learning algorithms based on technological and industry expertise that discovers new patterns and solves offer selection problems.
So, suppose your goal is to improve your mobile conversion rate. In that case, the UCLIQ smartlink system, following multiple parameters and rules in real-time, selects the offer that will lead to app installs and in-app activity.
UCLIQ AI constantly learns how to efficiently monetize all types of traffic and find the offer to boost conversion rate, maximize profit, and increase better performance as you go.
