Cloaking: Bot and Crawler Detection

Written by: by Maria
Read time: 2 min
Published: 18 February 2024
Last update: 17 November 2024

UCLIQ implements advanced measures to detect and mitigate the impact of any crawler and bot. Below, we will explore the significance of bot and crawler detection, and how UCLIQ’s approach adds an extra layer of protection to the affiliate marketing ecosystem.

What Is a Bot Crawler?

A bot crawler, commonly employed by search engines, plays a pivotal role in indexing web content. 

However, in certain industries such as gaming, gambling, and adult content, the presence of bot crawlers can lead to link blacklisting. 

UCLIQ actively detects crawlers and diverting them to a neutral page, specified by Manager. This redirection strategy is flexible, allowing the platform to display a specificpage instead of the intended offer or pre-landing page based on the smartlink’s setup. 

This approach ensures that the affiliate’s links remain safeguarded from potential blacklisting, preserving the integrity of the marketing campaign.

Dealing with Malicious Bot Activity?
UCLIQ recognizes the potential threat and implements filters to identify bot attempts. Say goodbye to bots and possible blacklistings.

How to Detect a Crawler in Advertising Platforms

Bots utilized by major advertising platforms like Google or Facebook serve the purpose of validating links within advertisements. However, their activity can inadvertently lead to bans or delays for media buyers. 

UCLIQ detects these bots and strategically redirects them to specificpages, designated by Managers, mirroring the approach used for crawlers. 

By doing so, the platform mitigates the risk of bans or delays imposed on media buyers due to the automated validation processes initiated by advertising platforms.

Combating Malicious Bot Activity

In addition to legitimate uses, bots can also be employed with malicious intent, aiming to generate fake leads and registrations. 

UCLIQ recognizes the potential threat posed by such fraudulent activities and implements robust filters to identify and thwart malicious bot attempts. 

When detected, these malicious bots are redirected to a specifically designated page, preventing any unauthorized engagement and maintaining the integrity of the affiliate network.

Benefits of UCLIQ’s Approach for Crawler Detection

  • Preservation of Affiliate Links: UCLIQ actively detects crawlers and bots and ensures the preservation of affiliate links, protecting them from potential blacklisting or adverse actions by advertising platforms.
  • Enhanced Media Buying Experience: Media buyers using the UCLIQ platform can experience smoother transactions without the fear of bans or delays caused by automated validation processes, contributing to a more efficient and streamlined advertising process.
  • Fraud Prevention: UCLIQ’s comprehensive bot detection measures actively combat fraudulent activities, safeguarding the affiliate network from fake leads and registrations that could compromise the integrity of the marketing campaign.

What can you get after embedding UCLIQ?

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