Unlike many other API-based services, UCLIQ has access to all data, including impressions, clicks, conversions, and declines, enabling it to analyze patterns and detect fraud at multiple levels. In detail, our Fraud Detection suite:
- - Implements the immediate analysis of the data with no delay for the click and no negative collisions, ensuring a smooth process leading to higher conversion rates
- - Detects probable bot traffic by constantly analyzing IP addresses and device fingerprint patterns, including emulator detection, known botnets, subnets, and others
- - Detects probable fraud from publishers that access a platform from multiple devices and hide behind proxies or VPNs, as well as share accounts between numerous persons and groups
- - Detects motivated traffic by analyzing sources, IP addresses, and device fingerprints from multiple publishers coming to the same offers
- - Detects traffic coming from emulators or faking geos, device types, languages, time zones, and others
- - Detects multiple clicks and conversions from the same IP addresses and same device fingerprints
At the conversion level, UCLIQ analyzes multiple patterns and profiles them by assigning a specific risk score. Clients can set up numerous automated filters, allowing the system to flag suspicious conversions and put them on hold for further review.
Among other features, you get access to:
- - Affiliate registration profiling, allowing to define affiliate's country, time zone, language, IP address, and provider
- - Affiliate payout fraud detection - allowing to detect affiliates using the same payment accounts or ones working in groups
- - Transaction data drill-down - ability to analyze historical data to find repeated patterns and behaviors and establish the genuineness of the conversion and quality of the traffic