Performance marketing is a general term for any kind of online marketing and advertising where advertisers spend their budgets through specific channels, and pay only when required events occur, while receiving immediate information about acquired traffic, such as impressions, clicks, and leads.
Affiliate or partner marketing is one of the most common forms of performance marketing. It relies on the model, where individual or commercial affiliates or partners sign up with the network to promote specific products or services, by creating affiliate links, usually smartlinks or campaigns. These links allow performance tracking platforms, such as UCLIQ, to attribute the action to a specific affiliate, validate the type of traffic, daily offer caps, geolocations and many other parameters before transferring the visitor or a specific offer page, usually at the advertiser’s web page.
Besides basic functionality, UCLIQ offers other key capabilities, such as automated smartlinks, allowing machine-learning algorithms to execute all the hard work of fine-tuning the conversion funnels and selecting the best possible offers to incoming traffic; fraud detection and prevention tools to sift out fraudulent and motivated traffic.
