The affiliate marketing industry is booming. It has increased threefold between 2015 and 2022 to reach $12 billion. Massive money flow has made this industry a very tempting yet competitive field.
Starting a partner marketing program is relatively easy. But keeping good results is pretty hard. As it grows, keeping relationships with partners, tracking their progress, and managing campaigns become very complicated.
So, if you're seeking to leverage affiliate business to the fullest, you'll gain the most once you automate your tasks.
Overall, automation helps streamline your partners’ marketing efforts. Besides, it takes over the pressure of a growing routine.
Do you want to maximize your results in affiliate marketing? Read on to get more insights on what automation means and why you need it.
What is affiliate marketing automation?
Affiliate marketing is part of the larger performance marketing umbrella. So, knowing what performance marketing automation is, you can also apply it to your affiliate marketing efforts.
Performance marketing automation is the process of using specific tools to achieve particular marketing goals. These tools typically include email marketing, affiliate management, CRM software, etc.
Admit that it's hard to focus on promoting affiliate relationships when you drown in a bunch of repetitive tasks.
But if you take a data-driven approach, you will quickly get rid of the guesswork from many aspects of your affiliate program.
With automation, you will easily manage the following processes:
• Viewing the performance of each partner
• Making automatic payouts
• Redirecting traffic
• Carrying out keyword research for your search engine optimization
• Improving performance where possible
As a result, your team members will be quickly onboarded, effectively managed, and paid on time. So why not focus on multiplying results rather than doing tasks that a computer can do?
The benefits of automating your affiliate marketing
Usually, automation implies little to no human assistance and allows you to:
• Reduce expenses for excessive managers and other staff
• Save energy on the number of redundant manual operations
• Free up time to focus on higher-level activities
Indeed, automation always gives you much more than extra time or flexibility. Once implemented, it provides valuable insights and 24/7 analytics. And you can make wise decisions on how to improve your promotional strategy.
Also, if you work hard on your affiliate programs, they will increase in size and complexity. You may have multiple campaigns running at a time. And you have to resolve many issues parallelly.
Usually, these issues include analyzing different metrics and KPIs, responding to questions, tracking links, or providing support.
By automating these processes, you can spend more time communicating with your target audience and attracting new customers.
What to look for in automated marketing software?
If you are looking to automate your business tasks, you need reliable partner marketing software to help you.
The key features you need to pay attention to typically include:
• Partner tracking & progress analytics
• Email automation
• Detailed automated reports
• AI and machine learning
If you have all the features, you can manage everything from a campaign setup and partner payouts to affiliate offers and the entire partner marketing platform.
How automation can boost your marketing efforts
Performance marketing automation isn't only for big businesses. Even if you're new to the industry, you can use automation in the following ways.
It makes it easy to find and recruit new affiliates
Automation is a must to recruit quality new partners for your program. It quickly scours the internet for potential partners and detects those who match your criteria.
Once identified, automation can then help you reach out to them. You can send your potential partners personalized messages and control their responses. This can save time and effort and lead to more successful partnerships.
Finally, automation can help you streamline the onboarding process for new team members. If applied, it will be easy for you to provide your partners with all the information they need to get started and grow.
! Automation can keep track of affiliate programs and their respective rules. Tracking always makes it easier for you to recruit new partners and ensure that they are a good fit for your affiliate marketing program.
Easy fraud prevention
Performance marketing automation is an excellent tool for combating fraud activity. Due to smart features, it tracks all clicks and conversions, identifies malicious patterns, and protects your program from any attacks.
For example, an automated system detects that a particular IP address clicks on links but does not convert. It reports to the marketer and suggests further investigation to check whether it is a bot or not.
Also, automation can identify all potential fraud cases and flag them for manual review. This will ensure that you only look into genuine fraud cases to reduce the chances of false positives.
Finally, automation makes it more difficult for fraudsters to create multiple accounts. If you embed it into your business, it will never allow the scammers to submit fake leads. Incredible, isn't it?
Generating detailed reports on performance
Automation is a perfect means for mining insights in real-time. This data is vital to help you track everything from affiliate links to purchases.
Also, some tools may show you which audience is showing more interest in your business. You can use this information to give your clients more customized offers. And this will have a positive impact on your sales in the future.
In addition, partner marketing automation is important to generating detailed reports on your partners' performance. The reports can include information such as:
• The number of leads and sales each affiliate generates
• The amount of money they make
• The products they promote
• The websites where the partners are promoting your products
• How much traffic they send to your website
Finally, by automating your operations, you can get detailed information on what channels are the most effective at promoting your products. Knowing this, you will be able to measure and reward your partner's success fairly.
Better communication with affiliates
Partner relationship software is a valuable digital product to help you communicate with your existing and potential partners. If used properly, prospects looking for affiliate partnerships will never miss your business.
Another great feature is an automated response system. You can filter tons of messages and identify those that fit your business goals and values.
On top of that, automation always makes assessing the applicant's niche easy. Due to it, you can quickly identify their interests and use this information to understand whether to register the prospect or not.
For existing partners, the automation software solution is perfect to:
• Answer questions in real-time
• Provide instructions on how to promote your products
• Send updates on the latest promotions
• Notify of changes to the affiliate program rules
• Offer 24/7 support when you're offline
Finally, automation is essential if you want to engage potential visitors as soon as possible.
For example, suppose a visitor shows interest in your affiliate program. In that case, the chatbot can send them a message and direct them to your registration page.
Ease in optimizing your ads
If you seek to optimize your ads to reach a larger audience, automation is right for you. Automated tools can analyze different elements of ads and make changes to improve the click-through and conversion rates.
For example, the tool may try various headlines, images, or copies. The goal will be to find the combination that generates the best results. Automation can help you identify which keywords lead to more traffic and conversions.
But the best thing about the automatic system is that it can analyze past ads and make tips for new campaigns.
Based on the historical data, the system can greatly improve your ads. It may show your users the best-performing offer at any given time. This can help you save time and money while still achieving good results.
What are the 5 best automated affiliate marketing tools in 2022?
Suppose you are looking to automate your affiliate marketing processes. This way, you need a software solution that will remove a lot of manual operations and allow you to focus on more crucial tasks.
Here is a list of the best affiliate marketing automation software:
Our all-in-one partner marketing platform offers various tools that automate routine tasks without human assistance. They include:
• AI-driven traffic delivery system
• Fraud detection and prevention
• Automated smartlinks
• Customer relationship management with an automated ticket-based system
Pricing: From $299 per month
aWeber is a fantastic software that can fully automate your email marketing routine. It can do the following:
• Send targeted messages following your email lists
• Send discounts, special offers, or abandoned cart emails to customers most likely to respond
• Automate affiliate marketing campaigns for higher open rates and engagement
Pricing: From $29.99 per month. Has a free version
3. Post Affiliate Pro
Post Affiliate Pro is affiliate management software tooled with many advanced automated features to cope with giant masses of work:
• Email marketing
• Customer behavior segmentation
• Lead generation
• Commission distribution
• Personalized advertising
Pricing: From $129 per month with a 14-day free trial
Scaleo is a digital marketing platform that helps you grow and run your affiliate program on autopilot. It has all you need to automate your marketing efforts, including:
• Lead generation
• Email marketing
• Landing pages
• Automated reporting
• Automated analytics
Pricing: From $299 + free trial
eLitius is affiliate tracking software that allows you to create and manage affiliate programs, recruit partners, and track progress, sales, and revenue. The key automated features include:
• Auto-approve commissions
• Auto-approve partner accounts
Leverage performance marketing automation to boost affiliate marketing
There's a lot that comes with effective management, including:
• Discovering and nurturing leads
• Setting up commission rates and bonuses
• Analyzing campaign outcomes
• Tracking and controlling affiliates' performance
Performance marketing automation can help you improve all aspects of your affiliate marketing program. It can help you find and connect with new partners, track their progress, and generate reports on how they are performing.
If you're unsure where to start in affiliate marketing automation, UCLIQ can help you. Our professional marketers will help you automate your efforts to optimize your AI traffic delivery. Contact us today to get started on improving your business.