Attention: Fraud is Detected!

For strong business performance, there is nothing more fundamental than customers, as no business exists without its customer base. Attracting traffic to your business is an uphill task. However, once you find customers, you may face another challenge – how to establish and maintain solid relationships with them.


Customer Relationship Management systems, or simply CRMs, are a helpful tool to build and improve these relationships and always stay up-to-date when running a business of any size and industry.



CRM software serves to consolidate customer information into a single profile so users can better organize and manage relationships, automate standard processes, synchronize sales, marketing, customer support, and monitor performance and productivity 24/7. So, CRM is basically an all-in-one service for your customer feedback.

Signals that show you need a good customer relationship management system

 

If something hinders sales and high income, it's the right time to reconsider all business processes. And a proper CRM system can exactly become an instrument to contribute to this improvement. By intelligently profiling and handling your customers' data, a CRM system helps drive new traffic and increase lead generation. Moreover, it assists in closing more deals, as it improves customer experience and makes customer service more productive and efficient.


Let's do a small test. Below, you see six statements. Tick those you find relevant for your business.

• Sales are low

• A partnership between marketing and sales teams is not productive

• High-value accounts are hard to identify

• Customer data is incomplete or inaccurate

• Customer service leaves much to be desired

• Contacts within customer profiles are difficult to keep track of 

If you ticked at least two-three statements, it is a clear sign that you necessarily need to try a CRM.



What CRM can actually do

 

Integrating a decent CRM into your business can help with a variety of tasks and processes:

• Automate and streamline workflows

With a quality customer relationship management system, you can normalize all business processes linked to marketing, customer support, and sales to tailor your subsequent strategy

• Make better offers

CRM allows you to detect promising leads, focus on them and their needs and multiply the chances of conversion

• Refine customer service

It's of great significance to understand if all your customers remain happy. If not, it is crucial to find out the grounds to fix them. A CRM system is an effective tool for collecting data on customer satisfaction

• Boost deals

A CRM opens valuable customer insights such as geography, habits, age, and activity, which can be used to customize both relationships and offerings. Relevant offers made to the right customers at the proper time will allow you to make good deals, resulting in enhanced ROI.

Ultimately, all these improvements will lead to enhanced customer satisfaction, your good reputation on the market, increased appreciation from your existing customers, and reduced cost of sales, as it has become possible to focus on the most profitable clients and deal with the unprofitable in more effective ways.

What makes a good CRM actually good?

 

With numerous CRM software tools on the market, how can you determine which features and options to prioritize to improve your business performance? Let us show you what we've got. We at UCLIQ offer a comprehensive full-blown software that provides a wide range of capabilities and features, including:

🔵 Role-based security

Role-based security defines how various users (support, marketing, creative, copywriting, administrator, and others) may access different data types within the system. 

🔵 Ticket-based support system

Our ticketing system operates like central case management where all cases are recorded and cataloged. Users can access tickets at any time to see improvement, view communication, or take any other desired action. 

🔵 The automated email-based system with automatic support ticket conversion

This feature may help significantly speed up the outreach process without sacrificing personalization or quality.

🔵 The automated partner onboarding process

If your business has numerous partners, we will help minimize complexity in workflows, onboard partners quickly, and achieve better business outcomes.

Performance marketing has opened the floodgates for multiple new possibilities to drive traffic, grow sales, and improve business performance. 

However, with countless new prospects, numerous forms of fraud were born. Indeed, ad fraud is not an entirely new phenomenon in the digital space. Still, with the fast expansion of digitalization, it has become a fast-evolving issue that requires greater attention. 

It’s interesting! With the first advent of digital marketing, fraud was mainly limited by exploiting security holes in browsers and applying game theory to purchasers and advertisers. Over time, though, unscrupulous individuals have found multiple new ways to attack and cheat the system for easy gain.

So today, we are going to review the most common types of fraud in performance marketing and the most effective ways to combat them.

The types of fraud in performance marketing

 

Digital ad fraud refers to methods that scammers use to trick advertisers and ad networks into paying them. Furthermore, in the case of fraud, performance metrics are often misrepresented, which results in drawing fraudulent traffic and activity, affecting the click-through rates and revenue generation.

Unfortunately, since digital advertising is one of the most profitable sources for advertisers and publishers to promote their products and services, ad fraud is almost inevitable, and businesses of any size are at risk of coming across dishonest players.

Fraudulent Affiliates

Performance marketing has opened the floodgates for multiple new possibilities to drive traffic, grow sales, and improve business performance. 

However, with countless new prospects, numerous forms of fraud were born. Indeed, ad fraud is not an entirely new phenomenon in the digital space. Still, with the fast expansion of digitalization, it has become a fast-evolving issue that requires greater attention. 

It’s interesting! With the first advent of digital marketing, fraud was mainly limited by exploiting security holes in browsers and applying game theory to purchasers and advertisers. Over time, though, unscrupulous individuals have found multiple new ways to attack and cheat the system for easy gain.

So today, we are going to review the most common types of fraud in performance marketing and the most effective ways to combat them.

The types of fraud in performance marketing

 

Digital ad fraud refers to methods that scammers use to trick advertisers and ad networks into paying them. Furthermore, in the case of fraud, performance metrics are often misrepresented, which results in drawing fraudulent traffic and activity, affecting the click-through rates and revenue generation.

Unfortunately, since digital advertising is one of the most profitable sources for advertisers and publishers to promote their products and services, ad fraud is almost inevitable, and businesses of any size are at risk of coming across dishonest players.

Fraudulent Affiliates

Fraudulent affiliates' registrations try to take advantage of partner marketing companies with low entry thresholds and payout limits. Besides, such affiliates often work in groups from the same locations or servers and can already be banned for supplying fraudulent traffic.

Motivated Traffic

Motivated traffic primarily comes from the social media channels and chats, usually seeking a reward for registering and not genuinely interested in the products or services. Motivated traffic is typical for the pay-per-lead type of offers.

Botnet Traffic

Botnet traffic floods the systems with non-monetizable automated traffic, generating thousands of fake clicks or fake visits on a website showing the ads. Botnet traffic often comes from the hijacked systems and servers, again taking advantage of the pay-per-lead offers.

Fake Traffic

Fake traffic is generated by the affiliates themselves with no chances of ever being monetized by advertisers. In such a type of fraud, scammers often work in groups and attack pay-per-lead offers.

Indeed, there are numerous other harmful ways to defraud the advertisers and get unfair profit. And without proper measures, each type of fraud can lead to poor general performance, lower payout rates, less income for genuine traffic and honest partners, and even ban.

How to detect fraud?

Since the area of ad fraud has enormously expanded, advertisers are now required to do their best to detect and filter out all malicious activity. But how to unmask fraudsters in such a complex ecosystem? And how to identify the attack before it inflicts heavy damage on your budget and marketing campaigns?

Here is a list of some crucial warning signs that are worth paying attention to:

• Poor or no performance

• Meager conversion rates and low income

• Odd activity, resulting in an unusually high number of clicks or impressions

• Short on-site session

Keeping an eye out on all these factors can significantly diminish the possibility of a detrimental impact on your marketing campaign. When spotting these warning signs, it is recommended to comprehensively analyze the activity to reduce the chances of being exposed to harmful attacks.

The most efficient ways to combat fraud

Unfortunately, fighting is often easier said than done, as there is no single recipe to entirely avoid ad fraud. Still, having some valuable instruments in the inventory to resist malicious behavior on your site may become the best approach to prevent undesired activity and protect your campaigns. 

Pro Tip: In fact, without access to advanced instruments capable of analyzing Big Data and vast amounts of historical and real-time records, any business in the performance marketing industry will quickly succumb to the extensive volume of fraudulent clicks and conversions. That is why leveraging smart ad fraud detection tools is a must if you want to effectively protect your campaigns.

The most effective and affordable tool to stop fraud while making sure that your ad generates revenue is specific marketing platforms equipped with comprehensive fraud detection and prevention solutions that can monitor all key metrics and user behavior.

That is why partnering with an advanced fraud detection platform may help instantly detect automated bots and fraudulent activities in your campaigns.

We at UCLIQ have designed our fraud detection and prevention solutions, allowing all users to get access to:

• Affiliate registration profiling

Enabling to identify a country and time zone affiliate operates from, their language, IP address, and provider. Besides, affiliate registration profiling allows detecting an affiliate with similar characteristics and seeing whether they were registered or banned before

• Motivated traffic detection

Helping identify whether the traffic is coming from chats and social media or a group of fraudsters generating it. Additionally, it is possible to recognize the traffic source and determine if there is a reuse of IP address within the affiliate account or a group of affiliates

• Fraudulent conversion detection and prevention

UCLIQ can profile incoming conversions by the ever-growing number of patterns using Reinforced Machine Learning, flagging suspicious conversions, and assigning them a particular risk score with a possibility to put them automatically on hold for further risk identification

• Affiliate payout fraud detection

Helping detect affiliates using the same payment accounts and see ones working in groups for further investigation

• Transaction data drill-down. It is a feature enabling the analysis of vast amounts of historical data to find repeated patterns and behaviour, helping to establish the genuineness of the conversion and quality of the overall traffic flow.

To sum it up

Digital advertising has unlocked many new prospects to promote businesses of all sizes and industries. If used competently, online ads can play a leading role in raising brand awareness and generating revenue.

Unfortunately, the other side of the coin has become a rapid spread of numerous forms of fraud that may hinder business growth and development. And, the more advertisers spend on promoting their products or services, the more tempting target they become for scammers.

Luckily, tech innovation has allowed leveraging sophisticated software to instantly detect and block all suspicious activity. We at UCLIQ have done our best to merge accumulated experience, skills, and expertise in affiliate and partner marketing to give birth to a platform that can efficiently identify all fraudulent schemes. 

Our platform focuses on a multi-layered scanning of historical and real-time data to protect advertising campaigns and evaluate the quality of traffic. In addition, thanks to AI-based fraud detection algorithms, the UCLIQ platform can learn new patterns of malicious activity, making it work more accurately the more you use it in your campaigns.

Thus, if you aspire to protect your budget from unscrupulous individuals and attract quality traffic to your offers while enjoying high conversion rates, utilizing a full-blown anti-fraud platform to manage all sorts of fraudulent activities will be the best thing you can do for your business. 

Fraudulent affiliates' registrations try to take advantage of partner marketing companies with low entry thresholds and payout limits. Besides, such affiliates often work in groups from the same locations or servers and can already be banned for supplying fraudulent traffic.

Motivated Traffic

Motivated traffic primarily comes from the social media channels and chats, usually seeking a reward for registering and not genuinely interested in the products or services. Motivated traffic is typical for the pay-per-lead type of offers.

Botnet Traffic

Botnet traffic floods the systems with non-monetizable automated traffic, generating thousands of fake clicks or fake visits on a website showing the ads. Botnet traffic often comes from the hijacked systems and servers, again taking advantage of the pay-per-lead offers.

Fake Traffic

Fake traffic is generated by the affiliates themselves with no chances of ever being monetized by advertisers. In such a type of fraud, scammers often work in groups and attack pay-per-lead offers.

Indeed, there are numerous other harmful ways to defraud the advertisers and get unfair profit. And without proper measures, each type of fraud can lead to poor general performance, lower payout rates, less income for genuine traffic and honest partners, and even ban.

How to detect fraud?

Since the area of ad fraud has enormously expanded, advertisers are now required to do their best to detect and filter out all malicious activity. But how to unmask fraudsters in such a complex ecosystem? And how to identify the attack before it inflicts heavy damage on your budget and marketing campaigns?

Here is a list of some crucial warning signs that are worth paying attention to:

• Poor or no performance

• Meager conversion rates and low income

• Odd activity, resulting in an unusually high number of clicks or impressions

• Short on-site session

Keeping an eye out on all these factors can significantly diminish the possibility of a detrimental impact on your marketing campaign. When spotting these warning signs, it is recommended to comprehensively analyze the activity to reduce the chances of being exposed to harmful attacks.

The most efficient ways to combat fraud

Unfortunately, fighting is often easier said than done, as there is no single recipe to entirely avoid ad fraud. Still, having some valuable instruments in the inventory to resist malicious behavior on your site may become the best approach to prevent undesired activity and protect your campaigns. 

Pro Tip: In fact, without access to advanced instruments capable of analyzing Big Data and vast amounts of historical and real-time records, any business in the performance marketing industry will quickly succumb to the extensive volume of fraudulent clicks and conversions. That is why leveraging smart ad fraud detection tools is a must if you want to effectively protect your campaigns.

The most effective and affordable tool to stop fraud while making sure that your ad generates revenue is specific marketing platforms equipped with comprehensive fraud detection and prevention solutions that can monitor all key metrics and user behavior.

That is why partnering with an advanced fraud detection platform may help instantly detect automated bots and fraudulent activities in your campaigns.

We at UCLIQ have designed our fraud detection and prevention solutions, allowing all users to get access to:

• Affiliate registration profiling, enabling to identify a country and time zone affiliate operates from, their language, IP address, and provider. Besides, affiliate registration profiling allows detecting an affiliate with similar characteristics and seeing whether they were registered or banned before

• Motivated traffic detection, helping identify whether the traffic is coming from chats and social media or a group of fraudsters generating it. Additionally, it is possible to recognize the traffic source and determine if there is a reuse of IP address within the affiliate account or a group of affiliates

• Fraudulent conversion detection and prevention. UCLIQ can profile incoming conversions by the ever-growing number of patterns using Reinforced Machine Learning, flagging suspicious conversions, and assigning them a particular risk score with a possibility to put them automatically on hold for further risk identification

• Affiliate payout fraud detection, helping detect affiliates using the same payment accounts and see ones working in groups for further investigation

• Transaction data drill-down. It is a feature enabling the analysis of vast amounts of historical data to find repeated patterns and behaviour, helping to establish the genuineness of the conversion and quality of the overall traffic flow.

To sum it up

Digital advertising has unlocked many new prospects to promote businesses of all sizes and industries. If used competently, online ads can play a leading role in raising brand awareness and generating revenue.

Unfortunately, the other side of the coin has become a rapid spread of numerous forms of fraud that may hinder business growth and development. And, the more advertisers spend on promoting their products or services, the more tempting target they become for scammers.

Luckily, tech innovation has allowed leveraging sophisticated software to instantly detect and block all suspicious activity. We at UCLIQ have done our best to merge accumulated experience, skills, and expertise in affiliate and partner marketing to give birth to a platform that can efficiently identify all fraudulent schemes. 

Our platform focuses on a multi-layered scanning of historical and real-time data to protect advertising campaigns and evaluate the quality of traffic. In addition, thanks to AI-based fraud detection algorithms, the UCLIQ platform can learn new patterns of malicious activity, making it work more accurately the more you use it in your campaigns.

Thus, if you aspire to protect your budget from unscrupulous individuals and attract quality traffic to your offers while enjoying high conversion rates, utilizing a full-blown anti-fraud platform to manage all sorts of fraudulent activities will be the best thing you can do for your business. 


🔵 Partner risk assessment and fraud prevention

Ad fraud is a growing tendency in an e-commerce space, and many may easily miss even the clear signs of a scam. We have done our best to make it easy to filter out fake users, bots, motivated traffic, as well as assess all the risks to grow your business safely.

🔵 Partner questionnaire for easy profiling

The better you organize and normalize data, the faster you can access and manage it.

🔵 Mass-mail campaigns

Sending a mass email campaign allows you to advance your team's sales outreach by giving you campaign insights.

🔵 Integrated partner information, stats, and reporting features

Your business can get detailed, accurate insights from partner data collected across the company, increasing cash flow and briskly multiplying working capital.

What to expect in the future?

It goes without saying that technologies constantly evolve, endowing software with new intelligent features. In the coming years, CRM is expected to receive all trendy advancements that will maximize profits and enable your business to keep up with the times. 

AI 

The good news about AI for CRM is that it is expected to help with predictive analytics, unearthing unexpectedly valuable data for your use. Additionally, you will be able to foresee customer buying trends more quickly.

Automation

Another great AI pro to your CRM is chatbots. Chatbots can help answer customer questions, replacing numerous cost-ineffective managers. Furthermore, chatbots and automated processes can stimulate and maximize sales even out of hours.

Voice recognition

Voice can be used to better track and manage data, helping you understand how your customers act and what they want. 


All this and numerous extra perks are available to every UCLIQ client when becoming our customer. Don't miss the chance to get acquainted with our state-of-the-art CRM to enhance your business performance! Visit our official website https://ucliq.com to find out more information about it.